Comments on: Selling Ourselves: An alternative to the advertiser/subscriber business model for local news

By: Bonnie Bucqueroux

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By: mark sonfords

mark sonfords — Thu, 21 Jan 2010 10:36:02 +0000

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By: wa2l kfoury

wa2l kfoury — Mon, 04 Jan 2010 05:57:53 +0000

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By: Patrick Mccollom

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By: Phoenix Marketing agency

Phoenix Marketing agency — Mon, 07 Dec 2009 21:45:00 +0000

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By: Garth Kriewall

Garth Kriewall — Mon, 30 Nov 2009 03:06:23 +0000

Al Neuharth said famously, “Get the t*** over the fold.” He’s wasn’t altruistic. You could easily argue USAT was the first news aggregator. Altruism won’t work. People ain’t like that. Wish it were so, but it isn’t. Give them something they want and can’t get anywhere else, and charge a reasonable price for it. Simple as that. If they don’t want it, even if they SHOULD want it, isn’t going to fly.

By: Bonnie Bucqueroux

Bonnie Bucqueroux — Sat, 28 Nov 2009 20:35:25 +0000

Concerning Dave Poulson’s argument, remember that education and training of other journalists is only part of the proposed income mix. Consulting and training for other for-profit and non-profit groups on skills and on how to use social media might well end up the largest share of the business. The Online Media Institute might end up training more people outside the field of journalism than in it.

For me, the issue isn’t altruism. I suspect that the re-tooling of our economy may well mean that more and more people will have to rely on two or three income streams to stay afloat. And this might be one of them.

And, as always, I would suggest that news organizations rarely do the kind of reporting you are talking about.

I agree that “market share” may be the wrong term. You want your audience to grow because it enhances your credibility as experts that other should hire to help them get their message out to the community. Your popularity serves as a way to market your services, and you also need more and more people to see your site since that it where they learn about your services.